FLAPPY BIRD'S METEORIC RISE/ASCENT/BOOM AND SUDDEN DEMISE

It started as a simple, addictive game. Users/Players/Gamers flocked to Flappy Bird, tapping their screens frantically to guide the little/cute/pixelated bird through dangerous/tight/hurdling pipes. The gameplay/mechanics/concept was deceptively easy/simple/straightforward, yet it demanded a surprising level of skill and patience/focus/dedication.